Classen Curve

Classen Curve offers unique retail experience on iconic boulevard

Classen Curve offers a distinctive shopping experience through its walkable design, curated tenant mix and concentration of local and national retailers.

The center grew from the vision of late Oklahoma City businessman Aubrey McClendon, who wanted to create a retail environment inspired by traditional storefront shopping. Oklahoma City architect Rand Elliott brought that vision to life through a series of single-story buildings that follow the curve of Classen Boulevard and allow visitors to park near their destination and easily move between shops.

Classen Curve opened in 2010, joining neighboring Nichols Hills Plaza, while The Triangle followed in 2011 with the opening of Whole Foods. Together, the three properties offer 290,598 square feet of retail space and generate annual sales of approximately $500 per square foot.

The district features a mix of prominent national and local retailers, including Lululemon Athletica, Warby Parker, Whole Foods, Trader Joe’s, Balliet’s and C.K. & Co. Many have been among the first or only locations of their kind in Oklahoma City or Oklahoma, helping establish the area as a destination for distinctive retail concepts.

The success of retailers within the district continues to attract interest from other brands, while dining, fitness and other experiential offerings have expanded the area beyond traditional shopping.