IT'SUGAR opens its first ever store in OKC

IT’SUGAR, one of the largest specialty candy retailers in the U.S., has opened a 3,200-square-foot candy store at OKC Outlets in Oklahoma City, Oklahoma.

The OKC Outlets store is the first IT’SUGAR candy store in Oklahoma and epitomizes what the brand is known for: hundreds of varieties of over-the-top sweets, humorous products, and immersive candy experiences with featured shops, including Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst. It also includes shops devoted to retro and international candy, TikTok-trending treats, and much more, providing endless playful entertainment for sugar enthusiasts of all ages.

“IT’SUGAR is more than a candy store,” says Justin Clinger, Director of Licensing & Marketing at IT’SUGAR. “We have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand candy licensed merchandise, such as apparel, plush, scented candles, and more. IT’SUGAR transforms how the world experiences their favorite ‘sugary’ treats.”

OKC Outlets is Oklahoma’s only outlet shopping destination. Featuring unique brands, merchandise, and value in one convenient location, and just minutes from downtown Oklahoma City. The best selection of brands with up to 70% off retail – like Adidas, Polo Ralph Lauren Factory Store, Coach, Nike Factory Store, Michael Kors, Puma, Tommy Hilfiger, J.Crew Factory, Banana Republic Factory Store, Vera Bradley and much more.

IT’SUGAR is located in OKC Outlets, at 7624 W Reno Ave, D-465, Oklahoma City, OK 73127, between Zumiez & Crocs.
IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.

About IT’SUGAR: Founded by candy veteran Jeff Rubin in 2006, IT'SUGAR has become the largest specialty candy retailers in the world, with over 100 locations in the U.S and Canada. IT’SUGAR isn’t just a candy store – It transforms how the world experiences their favorite “sugary treats”. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR.