How Skybridge Real Estate Helped Shape a Fast-Growing Northwest OKC Corridor

When Skybridge began developing Rose Creek Plaza at NW 164th Street and May Avenue, the firm saw what it believed was one of Oklahoma City’s most promising growth corridors.

“We love the growth of the far Northwest Oklahoma City market,” said Malek Massad, president of Skybridge Real Estate. “It has been one of the fastest-growing parts of the city since we acquired the property and continues to be.”

That early conviction has played out over the past several years as the area has seen rapid residential growth, increased traffic counts and rising household incomes.

“When we started building this, the average household income was around $121,000,” Massad said. “Now we’re at $165,000. And that’s just over the last five years.”

For Skybridge, that kind of demographic shift reinforced what the company believed from the beginning: the corridor had long-term potential.

Building Where Customers Live

Rose Creek Plaza is located in far north Oklahoma City, adjacent to established neighborhoods including Rose Creek Golf & Country Club. According to Massad, many residents in this part of the metro currently travel south for higher-end retail and dining options.

“A significant number of customers who frequent areas like Classen Curve or Nichols Hills Plaza are coming from this part of Edmond,” Massad said. “For us to provide them with retail, services and restaurant options closer to home is a nice change for the area.”

In addition to strong residential growth, the corridor is supported by nearby office space and employment centers, such as Oklahoma Heart Hospital North and the Paycom corporate campus, that contribute to steady daytime activity, reinforcing Rose Creek Plaza’s role as a daily-use destination.

That opportunity helped shape Skybridge’s vision for the development.

“This part of the market has not had something like this in the way of a true Lifestyle center,” Massad said.

Rather than developing a traditional strip center, Skybridge focused on creating a lifestyle-oriented destination with quality construction, curated tenants and a mix of uses designed to encourage repeat visits.  Adding golf cart parking in the development really makes it unique among other developments accommodating the neighboring Rose Creek residents.

“We wanted to create a place where people could come, eat, stay and play — all the things that keep them on property,” Massad said.  With only Homeland Fresh Market and Summer Moon coffee, the development had received over 75,000 unique visitors making almost 1 million visits to the center in the last year.  With six more stores opening in the next 60 to 90 days, those numbers are going to grow exponentially.

Responding to Growth — and Helping Drive It

Since Rose Creek Plaza opened, activity along the May Avenue corridor has continued to accelerate.

“We are the first significant high-end development in the area,” Massad said. “It’s really jump-started the whole corridor.”

As additional retail and commercial projects have been announced nearby, Skybridge has seen its early investment validated by both market response and community demand.

The development also addressed a longstanding retail gap in the area.

“It’s been a wonderful addition to what the city used to call a food desert,” Massad said. “Now those needs are being met, and it’s changing very quickly.”

For Massad, that sustained demand is reflected in both tenant interest and customer response as the development moves toward full lease-up.

Looking Ahead

With additional tenants preparing to open in the coming months, Skybridge remains focused on fully leasing Rose Creek Plaza and continuing to elevate the corridor’s retail offerings.

“We’re proud and honored to be part of this fast-growing part of the city,” Massad said. “Being able to provide such a retail solution for this area has been a nice feather in our cap.”

For Skybridge, Rose Creek Plaza represents more than a single project. It reflects a long-term investment in a part of Oklahoma City that continues to grow — and a belief that strategic development can both respond to and help shape that growth.