Retail roundup: New retailers, new opportunities in open-air centers

Published Monday, September 14, 2020
by Justin Tinder

OKC Outlets

As retail stores and malls prepare to welcome back customers, the experiences shoppers can expect to have transformed with the continuation of the coronavirus pandemic.

The pandemic is forcing malls and tenants to work more closely together as they figure out what it will take to get customers to return after months of store closures. Open-air malls, such as the OKC Outlets, may have an advantage as people remain concerned about the risk of catching the coronavirus indoors.

According to recent studies by S&P Global Market Intelligence, foot traffic at malls and outlet centers is approaching pre-pandemic levels with recovery appearing to be faster at outlet centers. The data shows that foot traffic at US malls was down about 15% year-over-year, but foot traffic at outlet centers were slightly higher than 2019 levels.

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