Frenzy Brewing Co. set for public launch

Published Tuesday, March 5, 2019
by Journal Record Staff

A new craft brewer is set to enter the public.

Frenzy Brewing Co. will have a launch party at noon on Saturday at The Patriarch Craft Beer House & Lawn in Edmond, 9 E. Edwards St.

Frenzy will introduce three beers: Yeah, Yeah, Yeah (‘Cause I’m a Blonde) Belgian Blonde, Unspeakable Things New England IPA and Pink Thing Cherry Milkshake IPA.

The launch serves as the culmination of years of homebrewing and planning by Edmond homebrewer Matt Conner, and his wife, Beth.

In 2016, they branded their homebrew operation Frenzy Brewing Co., and last year they were joined by fellow homebrewer and business partner Jeremy Estle. Conner said Brian Perceful has been an important part of the team as well.

The plan is to open the first brewery in Edmond city limits.

“Edmond is about to undergo a renaissance, and Frenzy is going to be a big part of it,” said Matt Conner, a bank branch manager in Edmond. “Historically Edmond has been lacking for new and locally owned entertainment. Currently the trend around the country is for hyper-local.”

Conner told The Journal Record that the brewery will be part of a new entertainment district in downtown. He said he and his wife go monthly to Stonecloud Brewery’s trivia night in Oklahoma City, but they’d like to offer people a similar option in Edmond.

“We’re the type of brewers that the beer has to be excellent,” he said. “We’ll always be about the quality. We’ll be the anchor in the new development that’s coming. The brewery will be the one place that ties everything together. We’ll host a lot of events and charitable events, but they’ll all be geared toward Edmond.”

Frenzy is currently brewing its beer under contract at Angry Scotsman Brewing Co. in Oklahoma City while plans are finalized on its Edmond location.

Conner said Angry Scotsman owner Ross Harper is brewing the beer for Frenzy, but he uses the same equipment that Frenzy will use, so they’re learning how to work with it. Harper is a Brewers Union alum, so his operation has benefited from sharing brewing equipment as well.

Estle, a customer support manager for a local telecommunications firm, and a homebrewer since the 1990s, said Frenzy had considered Oklahoma City. Ultimately, Estle and Conner – both longtime Edmond residents – knew delivering a brewery to Edmond would mean more.

“Having a brewery in Edmond will only serve to enhance this community and provide a destination where people can come together over a cold beer,” Estle said. “Edmond is very near and dear to my heart. Having grown up here and raised my family here, I want the best for Edmond and to do what I can to keep Edmond as one of the premier places to live in Oklahoma. Being able to express my passion for beer and build community in my hometown will be my way of providing the city I love more entertainment options.”

The pair plans to brew a mix of beer styles.

“Nothing will be off limits,” Conner said. “We have no plans to be a niche brewery. Bars and breweries that have an eclectic mix of styles are our favorites and we want to provide that to our customers. We plan to brew somewhere around six to eight year-round offerings, with four to six more one-offs and variants on tap at all times. Our taproom will offer American, English, Belgian and German styles.”

After the launch on Saturday, Frenzy beers will be available on tap at bars and restaurants by late March. Cans should be available in April and in time for Edmond’s monthly Heard on Hurd food truck festival.

Molly M. Fleming contributed to this report.

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