Sur La Table is for the chef in us all

Published Wednesday, November 7, 2018
by Marcus Elwell

Sur La Table sells kitchenware products, but to describe them as simply a kitchenware retailer would be an understatement. The company focuses on the experience of cooking as much as selling knives and pans by offering hands-on cooking classes, tastings and demonstrations in their locations.

“Sur La Table understands how to curate the customer experience and provide something unique” said Tammy Fate, manager of Retail Development and Recruitment for the Greater Oklahoma City Chamber. “They are more than a place to buy great products for your kitchen, they are a destination for people who love the culinary experience. The classes and hands on demonstrations contribute to their overall success with brick and mortar stores.”

While Sur La Table, the second-largest specialty cookware retailer in the U.S., sells products geared towards chefs, don’t think that means their stores aren’t for amateurs. According to Jan Phillips, district manager for Sur La Table, their stores are for anyone with an interest in the art of cooking.

Read the full article on VeloCity.

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