Bricktown yoga: The Steelyard gets first retail tenant

Published Wednesday, August 22, 2018
by Molly M. Fleming

The Steelyard will soon have its first retail tenant, though the yoga studio has temporarily set up shop at the apartment complex.

Hidden Dragon Yoga is moving from NW 10th Street and N. Oklahoma Avenue to a 2,000-square-foot retail spot in The Steelyard development. The mixed-use property is at 505 E. Sheridan Ave., with N. Lincoln Boulevard on the east and Russell M. Perry Avenue on the west.

The retail spaces are at the ground level, with the apartments on higher levels.

SVN Land Run Commercial broker Girma Moaning worked with Hidden Dragon owner Desirae Penton on finding new space for her studio.

“They were looking for a place that would be easily accessible for their clients,” Moaning said. “The previous location only had parking in the alleyway. She also wanted a location where she’d have a strong landlord/tenant relationship.”

Penton was able to find the landlord/tenant relationship she was seeking with Gary Brooks. Price Edwards & Co. Urban Retail Specialist Allison Barta Bailey is handling the leasing at The Steelyard.

Bailey said there are three groups that she and Brooks consider when looking at potential retail tenants: the apartment residents, nearby neighborhoods, and hotel visitors to Bricktown.

Hidden Dragon would be an amenity to all three, Bailey said.

“We’ve been pretty picky about retail over there,” she said. “(Yoga) is a service that residents really like, but it can also be specific to a travel experience. We thought it was a great fit for the residents and visitors.”

Penton has already started holding classes at The Steelyard. People are rolling out their mats near the courtyard’s water fountain. She said she’s already seen hotel visitors drop in for a class. She’s been surprised by how many customers followed her, and the number of new people she’s had attend classes from the complex.

“In a short amount of time, our numbers have grown,” she said. “We had more than 20 new people at (a class on Monday). We’re getting new people every day.”

Moving to The Steelyard did come with a rent increase, but Moaning said Penton expects that the hotel traffic and the new visitors will help offset that increase in costs. Penton took out a small business loan to cover the cost of building out her new studio.

Classes will be held inside the space by October’s end, Moaning said.

Moaning said he was excited to help bring the first tenant to The Steelyard. Bailey said she expects to have three more tenant announcements in September.

“Hidden Dragon feels like it’s an honor that Gary (Brooks) looked at their operation and let them into the space,” Moaning said.

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