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OKC retail on center stage
Covering nearly two million square feet of exhibit space and hosting 37,000 retail professionals, the annual ICSC RECon Convention in Las Vegas, held each May, can seem a tad overwhelming to the uninitiated.
However, for a community like Oklahoma City, the trade show is huge part of its retail development strategy.
“Our presence at RECon is really two-fold,” said Tammy Fate, manager of retail development and recruitment for the Greater Oklahoma City Chamber said. “First, we are meeting with companies and developers to pitch them on doing business in Oklahoma City. Second, with our booth presence we are trying to raise awareness of Oklahoma City as a major retail destination.”
According to Fate, this year’s RECon was the most active yet with 27 meetings. It is also good to think of RECon as the beginning of the process and not the end.