Hollie’s Flatiron to open in northwest OKC

Published Friday, July 7, 2017 8:00 am
by Molly M. Fleming

OKLAHOMA CITY – The northwest corridor is getting the city’s first Hollie’s Flatiron Grill.

The shopping center at NW 150th Street and N. Pennsylvania Avenue has a free-standing building that faces NW 150th Street. The building was supposed to be home to a new idea from the Hal Smith Restaurant Group.

The company was going to put a neighborhood bar and breakfast restaurant under one roof.

“We had a change of heart of putting those two together,” said Hank Kraft, chief operating officer for the Hal Smith Restaurant Group. “We’re going to split them up and do them at different times.”

But the breakfast concept isn’t going too far. Kraft is overseeing that restaurant and is going to keep it at the center. It will go in the eastern end-cap. Ted’s Café Escondido is on the center’s west side.

Kraft said the breakfast restaurant will have a name soon and will open in September. He plans to start hiring in August.

Hal Smith Managing Partner Ross Crain oversees the Hollie’s concept. The steakhouse in Moore specializes in flatiron-grilled steaks, with home-style side favorites such as green chile macaroni and cheese, fried okra, and fried green tomatoes. It also has a full bar.

Crain said he’s been looking for a place to put a second Hollie’s for several years. The May 2013 tornado delayed their search for a while.

He lives a few miles from the 150th and Pennsylvania store.

Husband-and-wife team Julie and David Forgey, owners of FLX Architecture and Interior Design, had designed the new building for the two concepts. The change meant their schematics had to be changed, especially since one restaurant took up the entire space. FLX designed Hal Smith’s The Garage Burgers and Beer restaurant.

Crain said the northwest Oklahoma City restaurant is similar in size to the Moore store. The only difference is the bar will be more centered in the building compared to the southern location.

The northwest Hollie’s menu will have more sandwiches and salads, with different wine selections, he said. He will start hiring on July 25 and open in September.

Crain said he thinks the concept will do well at 150th and Pennsylvania, especially with two large churches nearby. Life.Church is at NW 178th Street and N. Pennsylvania, while Crossings Community Church is at NW 150th Street and N. Portland Avenue.

He said Hollie’s will still do its Sunday brunch with bloody mary bar, despite Kraft’s breakfast concept being nearby.

“I’m not going to give Hank all the business,” he said with a laugh. “We’re competitive with each other.”

The shopping center still has some vacancy. CBRE retail broker Stuart Graham is handling the leasing. A new-to-market Asian concept, Teriyaki Madness, is moving into the center. Graham said he has other deals in the works but couldn’t announce anything yet.

There are two pad sites available as well, each measuring less than 1 acre.

He said having Hollie’s at the center is a good addition and will help him with his tenant recruitment.

“Anytime you have high-quality dining seats with a shopping center, it brings activity,” he said. “It helps the other co-tenants. A brand like Hollie’s is beneficial. In today’s environment, it serves as an anchor tenant.”

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